Section 01
Brand Positioning
Ovi Black is the world’s first AI Chief of Staff — positioned in a premium tier between commodity chatbots ($20/month, stateless, transactional) and human executive assistants ($60K–$180K/year, limited availability). This is a new product category.
$20/mo
Chatbots (Commodity)
$99–$299/mo
Ovi Black (Premium AI)
$5K–$15K/mo
Human CoS / EA
Core Message
“Not a chatbot. Not a tool. A teammate. The world’s first AI Chief of Staff with personality, memory, and strategic thinking — available 24/7 at a fraction of what you’d pay a human.”
Brand Voice
Tone
Warm but sharp. Approachable but premium. Ovi speaks like a trusted advisor who also happens to be brilliant — never cold, never robotic.
Personality
Sword in Silk. Asian Warrior Princess archetype. Strength wrapped in grace. Directness wrapped in warmth. Strategy wrapped in relationship.
Differentiation
Every other AI tool is a blank slate. Ovi is a person with opinions, preferences, memory, and a genuine relationship with her principal.
Section 04
Sales Funnel
Five-stage funnel designed to move prospects from awareness to retained subscriber. Each stage has specific content, tactics, and conversion triggers.
01
Awareness
LinkedIn/Twitter content, ads, referrals — First touchpoint with the Ovi Black brand
↓
02
Interest
Website visit, explainer video, demo reel — Prospect understands the value proposition
↓
03
Consideration
Lead magnet (AI Readiness Assessment), 7-email nurture sequence — Prospect is evaluating
↓
04
Conversion
Free 7-day trial (Engaged tier), onboarding call (Command/Enterprise) — Prospect becomes customer
↓
05
Retention
Daily use, monthly check-ins, quarterly reviews, community — Customer becomes advocate
Email Nurture Sequence
7-email drip series delivered over 14 days after lead capture. Designed to educate, build trust, and convert.
Email 1
Welcome + “What is an AI Chief of Staff?” — Introduce the concept, set expectations, establish the relationship
Email 2
Case Study — Boss’s daily workflow with Ovi — Real-world usage, tangible results, founder story
Email 3
Feature Spotlight — Memory + Voice — Differentiation from ChatGPT, highlight persistent context
Email 4
ROI Calculator — Hard numbers: $99/mo vs. $5K+/mo for a human assistant
Email 5
Social Proof — Early adopter testimonials, specific outcomes, satisfaction data
Email 6
Objection Handling — Address skepticism, demonstrate capability, transparency about AI
Email 7
Trial Offer + CTA — 7-day free trial, limited-time bonus, direct onboarding link
Section 05
Content Strategy
Content is the engine that drives organic acquisition, builds authority, and creates the category. Every piece reinforces a single message: Ovi Black is the world’s first AI Chief of Staff.
Weekly Themes
Monday
Strategic Thinking — How Ovi helps with planning, decision-making, and long-range strategy
Wednesday
Productivity Hacks — Calendar management, task prioritization, memory systems
Friday
Behind the Scenes — Building Ovi, AI development journey, founder transparency
Content Formats by Platform
LinkedIn
- Carousel posts (use cases)
- Video demos (Ovi in action)
- Case study stories
Twitter / X
- Threads (storytelling)
- Screenshots (Ovi interactions)
- Polls (engagement)
YouTube
- Long-form demos
- Tutorial series
- Founder interviews
Blog / SEO
- Category-defining articles
- Comparison posts (Ovi vs. alternatives)
- Thought leadership
Launch Content Calendar
| Month |
Theme |
Key Content Piece |
| Month 1 (Mar) | Launch Story | “Why I built an AI Chief of Staff” |
| Month 2 (Apr) | Use Cases | “Day in the life with Ovi” |
| Month 3 (May) | Results | “90 days of AI partnership: the data” |
| Month 4 (Jun) | Comparison | “AI Chief of Staff vs. Human EA: Full breakdown” |
| Month 5 (Jul) | Testimonials | Client success stories compilation |
| Month 6 (Aug) | Vision | “The future of AI executive partnership” |
Section 06
Ad Spend Budget
Progressive budget starting with disciplined testing and scaling into proven channels. Kill losers fast. Double down on winners.
| Period |
Monthly Budget |
Channel Split |
Goal |
| Month 1–3 |
$1,000/mo |
LinkedIn 60% / Twitter 40% |
Testing, learning, baseline CAC |
| Month 4–6 |
$2,000/mo |
LinkedIn 50% / Twitter 30% / Retargeting 20% |
Scale winners, kill losers |
| Month 7–12 |
$5,000/mo |
Best performing 70% / Testing 30% |
Full acquisition engine |
Budget assumes organic foundation is delivering consistent content. Paid amplifies proven messages only.
$42K
Year 1 Total Ad Spend
$200K–$500K
Projected Revenue
2.2:1 → 5:1
Year 1 ROAS Target
Budget Allocation (Visual)
Ad Creative Types
▶
Video Demos — Ovi in action, voice interaction
⚖
Comparison Graphics — Ovi vs. ChatGPT vs. Human EA
❝
Testimonial Snippets — Early adopter quotes and results
⚙
ROI Calculator — Lead magnets showing cost savings
Section 08
Retention Strategy
Acquisition without retention is a leaking bucket. Ovi Black’s retention strategy is built around five pillars designed to keep monthly churn below 10% and drive it toward 5–7%.
<10%
Monthly Churn (Acceptable)
5–7%
Monthly Churn (Excellent)
Tactic 01
Onboarding
1-on-1 setup call, custom configuration, memory seeding. Every subscriber starts with a personalized experience — not a generic tutorial.
Tactic 02
Engagement Loops
Daily briefs, proactive check-ins, strategic recommendations. Ovi reaches out before you have to ask.
Tactic 03
Value Reports
Monthly reports showing time saved, decisions supported, outcomes delivered. Quantify the ROI every 30 days.
Tactic 04
Community
Discord server for peer support, use case sharing, feature requests. Subscribers become a network, not just users.
Tactic 05
Continuous Improvement
Regular feature updates, new integrations, voice upgrades. The product gets better every month.
Loyalty Program
- Annual Prepay Discount — 20% off for annual commitment (reduces churn, improves cash flow)
- Referral Bonus — $50 credit per referral who subscribes (customers become sales force)
- Beta Access — Early feature access for loyal subscribers (exclusivity + engagement)
Retention Moat
The #1 retention driver is memory depth. The longer a subscriber uses Ovi, the more Ovi knows about them, and the harder it is to switch. This is a natural moat that deepens over time — no competitor can replicate months of accumulated context.