Company Overview
Ovi Black LLC delivers the world’s first AI Chief of Staff — a premium executive partnership that combines Claude Sonnet intelligence with persistent memory, natural voice interaction, strategic thinking capability, and genuine personality. Not a chatbot. Not a tool. A teammate.
Brand Identity
- Entity: Ovi Black LLC (Florida LLC, Single-Member)
- Managing Member: Shawn C. O’Neil
- Brand: Ovi Black — AI Chief of Staff
- Archetype: Sword in Silk — Asian Warrior Princess
- Website: oviblack.com
- Launch: February 17, 2026
Mission Statement
Provide executives, founders, and high-performers with an AI Chief of Staff that operates with personality, strategic thinking, and genuine partnership — delivering the leverage of a $150K+ hire at a fraction of the cost, available 24/7, with memory that deepens over time.
Vision
Establish the “AI Chief of Staff” as a recognized product category and position Ovi Black as the premium market leader — the standard against which all AI executive partnerships are measured.
Target Market
Ovi Black serves high-performing professionals who need strategic leverage, not just task execution. These are leaders managing complexity who value a thinking partner that learns, remembers, and anticipates.
Persona 1: The Founder/CEO
- Age: 35–55
- Income: $200K+
- Pain: Drowning in operations, needs strategic leverage
- Trigger: “I need a second brain that actually understands my business”
Persona 2: The Executive
- Age: 40–60
- Income: $150K–$500K
- Pain: Complex calendars, projects, stakeholders
- Trigger: “I need support that works 24/7 and never drops context”
Persona 3: The High-Performer
- Age: 30–50
- Income: $100K–$300K
- Pain: Optimizing life systems, operational excellence
- Trigger: “I want AI that learns me, not just responds to prompts”
Market Demographics
| Attribute | Primary | Secondary |
|---|---|---|
| Age Range | 35–55 | 30–60 |
| Income | $150K+ personal | $100K+ |
| Revenue | $500K+ business | $250K+ |
| Geography | US, UK, Canada, Australia | English-speaking global |
| Industries | Tech, finance, consulting | Content, services, military |
Psychographic Profile
- Values leverage and efficiency — Seeks tools that multiply output, not just add
- Comfortable with AI/automation — Early adopter mentality, embraces technology
- Seeks strategic partnership — Wants a thinking partner, not a task executor
- Willing to pay premium — Understands value-based pricing, not cost-based
- Long-term thinker — Building systems and leverage, not solving today’s fire
Product & Service Tiers
A three-tier SaaS subscription model designed for clear value progression. Each tier increases depth of partnership, integration capability, and strategic access.
- Telegram access (voice + text)
- Memory persistence across all sessions
- Strategic thinking + recommendations
- Daily briefings + planning support
- Email/calendar integration
- Apple ecosystem (Reminders, Calendar, Shortcuts)
- 24/7 availability (text-based)
- Everything in Engaged
- Voice interaction (ElevenLabs natural conversation)
- Discord private channel access
- Custom deployment (trained on your business)
- Integration with Notion, Slack, PM tools
- Weekly strategy sessions (voice)
- Priority response times
- Monthly strategic review
- Everything in Command
- White-label deployment (your brand)
- Multi-user support (entire leadership team)
- Custom integrations (CRM, proprietary systems)
- Dedicated onboarding + training
- SLA guarantees
- Quarterly business reviews
Upsell Opportunities
| Add-On | Price | Model |
|---|---|---|
| Voice Upgrade | $50/month | Add-on for Engaged tier |
| Custom Voice Cloning | $500 | One-time setup |
| Integration Packages | $200–$500 | One-time per platform |
| Setup Fee (Enterprise) | $2K–$5K | One-time onboarding |
Revenue Model
Primary: Monthly recurring revenue (MRR) from SaaS subscriptions.
Secondary: One-time setup fees, custom integrations, architecture licensing.
MRR Growth Projections
| Period | Engaged | Command | Enterprise | Total MRR |
|---|---|---|---|---|
| Month 1–3 | 10 × $99 = $990 | 3 × $299 = $897 | — | $1,887 |
| Month 4–6 | 25 × $99 = $2,475 | 10 × $299 = $2,990 | 1 × $10K = $10,000 | $15,465 |
| Month 7–9 | 35 × $99 = $3,465 | 18 × $299 = $5,382 | 2 × $10K = $20,000 | $28,847 |
| Month 10–12 | 50 × $99 = $4,950 | 25 × $299 = $7,475 | 3 × $10K = $30,000 | $42,425 |
Revenue Trajectory
Financial Projections
Year 1 Operating Expenses
| Category | Monthly Low | Monthly High | Notes |
|---|---|---|---|
| API Costs (Anthropic) | $1,500 | $3,500 | Scales with subscriber count |
| Voice (ElevenLabs) | $500 | $1,500 | Pro plan + usage overages |
| Infrastructure | $500 | $1,000 | Hosting, tools, monitoring |
| Marketing / Ads | $1,000 | $5,000 | Ramps through year |
| Tools & SaaS | $200 | $500 | CRM, email, analytics |
| Total Burn | $3,700 | $11,500 | Highly variable on scale |
Margin Analysis
3-Year Revenue Summary
| Year | ARR | Subscribers | Profit Margin |
|---|---|---|---|
| Year 1 | $200K–$500K | 75–100 | 60–75% |
| Year 2 | $1M–$2M | 200–300 | 70–80% |
| Year 3 | $3M–$5M | 500+ | 75–85% |
CAC & LTV Analysis
Customer Acquisition Cost Targets
| Tier | CAC Target | LTV | LTV:CAC | Assessment |
|---|---|---|---|---|
| Engaged ($99/mo) | $200–$300 | $1,188 | 4–6:1 | Healthy |
| Command ($299/mo) | $400–$600 | $5,382 | 9–13:1 | Excellent |
| Enterprise ($10K+/mo) | $2K–$5K | $240,000 | 48–120:1 | Exceptional |
LTV by Tier (Visual)
Channel CAC Benchmarks
| Channel | CPC Range | Conv. Rate | Effective CAC | Optimization Target |
|---|---|---|---|---|
| LinkedIn Ads | $50–$150 | 10% | $500–$1,500 | Optimize to $200–$500 |
| Twitter/X Ads | $20–$80 | 5% | $400–$1,600 | Optimize to $200–$500 |
| Organic + SEO | $0 | Varies | $0–$100 | Long-term growth engine |
| Referrals | $50 credit | High | $50–$100 | Lowest CAC channel |
Competitive Landscape
Direct Comparison
| Competitor | Price | Memory | Personality | Voice | Strategic | 24/7 |
|---|---|---|---|---|---|---|
| ChatGPT Plus | $20/mo | ❌ | ❌ | ❌ | ❌ | ✅ |
| Claude Pro | $20/mo | ❌ | ❌ | ❌ | ❌ | ✅ |
| Notion AI | $10/mo | ❌ | ❌ | ❌ | ❌ | ✅ |
| Human CoS | $150K+/yr | ✅ | ✅ | ✅ | ✅ | ❌ |
| Human EA | $60K–100K/yr | ✅ | ✅ | ✅ | ❌ | ❌ |
| Ovi Black | $99–$299/mo | ✅ | ✅ | ✅ | ✅ | ✅ |
Key Differentiators
- Persistent Memory — Remembers every conversation, preference, and strategic context across all sessions
- Personality + Relationship — Not a blank slate. Ovi has identity, warmth, and genuine engagement that deepens over time
- Voice + Text Native — Full voice interaction via Telegram and Discord, not bolted-on TTS
- Strategic Recommendations — Proactive strategic thinking and planning, not just reactive task execution
- Cross-Platform — Telegram, Discord, future wearable integration (Meta glasses, Apple Watch)
- Proactive Support — Daily briefs, planning sessions, check-ins — Ovi reaches out, not just responds
Operations
Technology Stack
| Component | Technology | Notes |
|---|---|---|
| Brain | Claude Sonnet (Anthropic API) | Primary reasoning engine |
| Voice (Private) | ElevenLabs — Momo voice | Multilingual v2, direct comms |
| Voice (Public) | ElevenLabs — June voice | 29-language capability, media |
| Platform | Telegram (primary), Discord (Tier 2+) | Voice + text native |
| Memory | Persistent storage (soul.json) | Conversation archives + context |
| Hosting | Mac Mini (current) | Cloud migration at scale |
| Monitoring | Overwatch C2 (Slack) | System health + service monitoring |
Support Model
Tier 1 — AI Native
Ovi handles all client interactions natively. AI-first support model — clients interact with Ovi directly for onboarding, daily operations, troubleshooting, and strategy sessions.
Tier 2 — Founder
Boss (Shawn C. O’Neil) handles escalations, enterprise sales, custom deployments, and high-touch client relationships directly.
Tier 3 — Scale Team
FVP team for account management, client success, and operations support as subscriber count exceeds 200+ clients.
Infrastructure Scalability
Growth Strategy
Direct outreach through Boss’s network (Black Haus Capital investors, Fortitude community, consulting clients). Personal demos, case study development. First 10–15 subscribers via handshake deals.
LinkedIn and Twitter/X ad campaigns targeting executives and founders. A/B tested landing pages. Scale spend from $1K to $2K/month based on ROAS data. Retargeting funnels activated.
20% affiliate commission program. Integration partnerships with productivity tools. Media outreach and PR. Scale ad spend to $5K/month. Target 75+ subscribers and first enterprise clients.
YouTube channel, podcast, SEO dominance for “AI Chief of Staff” category. Organic growth begins to outpace paid. Brand authority solidifies.
White-label deals with consulting firms, agencies, family offices. International expansion. Channel partnerships become primary enterprise growth driver.
Exit / Valuation Potential
- SaaS Multiples: 5–10x ARR (industry standard for high-growth SaaS)
- Year 3 Valuation: $3M–$5M ARR × 7x = $21M–$35M potential valuation
- Strategic Acquirers: Anthropic, OpenAI, Microsoft, productivity SaaS companies
- Alternative: Retain and operate as cash-flow machine with 60–80% gross margins
Risks & Mitigation
Market Education
People don’t understand “AI Chief of Staff” as a category. The concept is new and requires explanation.
Platform Competition
OpenAI or Anthropic could build similar functionality directly into consumer products.
Technical Reliability
API downtime, voice quality issues, or memory corruption could degrade client trust.
Pricing Perception
Too expensive vs. ChatGPT ($20/mo)? Too cheap vs. human ($150K/yr)?
Success Metrics
Milestones
- 10+ paying subscribers
- <10% monthly churn rate
- 5+ client testimonials
- Product-market fit validated
- Onboarding flow optimized
- 30+ paying subscribers
- $15K+ MRR achieved
- 1 enterprise client signed
- Paid acquisition ROAS > 2:1
- Affiliate program launched
- 75+ paying subscribers
- $40K+ MRR achieved
- 3 enterprise clients signed
- Business is profitable
- Cloud migration complete
Key Performance Indicators
Acquisition
- New subscribers per month (by tier)
- CAC by channel
- Trial-to-paid conversion rate
- Website visitor-to-trial rate
Retention
- Monthly churn rate (target <10%)
- LTV by tier
- Net Promoter Score (NPS 50+)
- Upgrade rate (Engaged → Command)
Engagement
- Daily Active Users (80% target)
- Messages per user per day
- Feature adoption rate
- Voice vs. text usage ratio
Financial
- MRR growth rate (MoM)
- LTV:CAC ratio by tier (3:1 min)
- Gross margin percentage
- Runway and burn rate