H&N Towing — Call Data Analysis
Records Analyzed: 944 calls (Jan 2025 — Feb 2026)
Source: 14 CallAnalysis Excel files from James O'Neil
Generated: February 17, 2026
Executive Summary
944
Total Calls
$228,417
Total Invoice Revenue
$252.39
Average Invoice
$177.33
Median Invoice
| Metric |
Value |
| Total Calls | 944 |
| Total Invoice Revenue | $228,417 |
| Average Invoice | $252.39 |
| Median Invoice | $177.33 |
| Max Invoice | $4,589.91 |
| Outstanding Balance | $24,262 (10.6%) |
| Storage Fees Collected | $15,680 |
| Average Distance | 19.9 miles |
| Period | Jan 2025 — Feb 2026 (~14 months) |
| Drivers | 4 (Sam Scott, Joe Cullen, James O'Neil Jr, Joe Scott) |
| Trucks | 6 vehicles in rotation |
Monthly Performance
| Month |
Calls |
Revenue |
Avg/Call |
Calls/Day |
| Jan 2025 | 67 | $15,890 | $237 | 2.2 |
| Feb 2025 | 56 | $12,519 | $224 | 2.0 |
| Mar 2025 | 67 | $14,681 | $219 | 2.2 |
| Apr 2025 | 59 | $17,822 | $302 | 2.0 |
| May 2025 | 68 | $15,549 | $229 | 2.2 |
| Jun 2025 | 69 | $17,276 | $250 | 2.3 |
| Jul 2025 | 55 | $13,273 | $241 | 1.8 |
| Aug 2025 | 43 | $10,991 | $256 | 1.4 |
| Sep 2025 | 54 | $12,266 | $227 | 1.8 |
| Oct 2025 | 61 | $16,790 | $275 | 2.0 |
| Nov 2025 | 50 | $10,450 | $209 | 1.7 |
| Dec 2025 | 81 | $19,450 | $240 | 2.6 |
| Jan 2026 | 178 | $42,212 | $237 | 5.7 |
| Feb 2026 | 36 | $9,248 | $257 | 2.1 |
Key Insight
January 2026 was a MASSIVE month — 178 calls (5.7/day) generating $42K. This was likely a winter storm surge. December was also strong (81 calls). August was the weakest (43 calls, 1.4/day).
Call Reasons (Why People Call)
| Reason |
Calls |
Revenue |
Avg/Call |
| Break Down | 387 | $81,229 | $210 |
| (Not specified) | 192 | $41,133 | $214 |
| Relocation | 76 | $15,854 | $209 |
| Inoperable Vehicle | 58 | $13,664 | $236 |
| Jump Start | 57 | $5,325 | $93 |
| Accident | 49 | $42,305 | $863 |
| Stuck in snow/mud/ice | 22 | $2,849 | $130 |
| Winch Out | 21 | $3,006 | $143 |
| Flat tire (no spare) | 19 | $3,387 | $178 |
| Flat tire (with spare) | 16 | $1,875 | $117 |
| Tow | 9 | $2,935 | $326 |
| Abandoned Vehicle | 7 | $1,994 | $285 |
| Police | 6 | $2,113 | $352 |
| Secondary Accident | 5 | $5,916 | $1,183 |
| Illegal Parking | 5 | $915 | $183 |
Critical Insight
Accident calls average $863/call (3.4x the average). Secondary accidents average $1,183/call. These are the highest-value calls by far. Police calls average $352. Breakdowns ($210) and jump starts ($93) are the lowest-value.
Strategy Implication
Focus marketing on capturing accident/police calls. Get on the police rotation list. Each accident call is worth 4 breakdown calls.
Top Accounts (Who's Paying)
| Account |
Calls |
Revenue |
Avg/Call |
| Direct Consumer (no acct) | 589 | $108,404 | $184 |
| NY State Police | 47 | $39,159 | $833 |
| North East Ford | 77 | $23,491 | $305 |
| Pine Plains Auto Body | 3 | $4,576 | $1,525 |
| Ruge's Chrysler | 8 | $4,056 | $507 |
| Don's Tree Service | 38 | $3,750 | $99 |
| Allstate | 5 | $2,916 | $583 |
| Red Hook Police | 2 | $2,779 | $1,389 |
| John Pulver | 20 | $2,573 | $129 |
| Orchard CDJR | 6 | $2,260 | $377 |
Critical Insight
- NY State Police = $833 avg/call — 47 calls, $39K revenue = 17% of total revenue from 5% of calls
- Direct consumers = $184 avg (lowest value per call)
- Dealerships (North East Ford, Ruge's, Orchard) = steady commercial volume
- Don's Tree Service = $99 avg (high volume, low margin — potential loss leader)
Strategy
Police and insurance calls are 3-4x more valuable than direct consumer. Priority: get on MORE police rotation lists and insurance panels.
Fleet Utilization
| Truck |
Calls |
% of Total |
| 2022 Freightliner | 449 | 47.6% |
| 2023 Ford F600 | 385 | 40.8% |
| 2021 Ford F550 | 47 | 5.0% |
| 2023 Ram 3500 | 35 | 3.7% |
| 2008 Ford Ranger | 19 | 2.0% |
| 2019 Ford Transit | 2 | 0.2% |
Key Insight
The Freightliner and F600 handle 88% of all calls. The F550, Ram, Ranger, and Transit combined handle only 12%. This confirms the fleet has excess capacity.
Driver Workload
| Driver |
Calls |
% |
| Sam Scott | 378 | 40.0% |
| Joe Cullen | 368 | 39.0% |
| James O'Neil Jr | 167 | 17.7% |
| Joe Scott | 24 | 2.5% |
Note
James is dispatching primarily, not driving (only 17.7% of calls as driver). Two main drivers handle 79% of volume.
Geographic Hotspots (by Pickup ZIP)
| ZIP |
Town/Area |
Calls |
| 12571 | Red Hook | 302 (32%) |
| 12572 | Rhinebeck | 188 (20%) |
| 12583 | Tivoli | 46 |
| 12534 | Hudson | 40 |
| 12401 | Kingston | 36 |
| 12567 | Pine Plains | 32 |
| 12526 | Germantown | 32 |
| 12581 | Stanfordville | 23 |
| 12487 | Lake Katrine | 22 |
| 12514 | Clinton Corners | 18 |
Key Insight
Red Hook (12571) and Rhinebeck (12572) account for 52% of all calls. This is the geographic center of operations. Marketing should target these ZIP codes first.
Day & Time Patterns
Busiest Days
| Day |
Calls |
| Monday | 189 |
| Wednesday | 188 |
| Thursday | 148 |
Slowest Days
| Day |
Calls |
| Saturday | 79 |
| Sunday | 57 |
Peak Hours
| Hour |
Calls |
| 1 PM | 100 |
| 11 AM | 99 |
| 9 AM | 90 |
| 10 AM | 86 |
Dead Hours
10 PM — 6 AM: under 10 calls each
Operations Pattern
Operations are primarily daytime M-F. Weekend and after-hours volume is minimal.
Outstanding Balance Alert
Collections Problem
$24,262 in outstanding balances (10.6% of revenue)
This is a collections problem. At industry standard, outstanding balances should be under 5%. This represents ~$24K in cash that's been earned but not collected.
Deliverable Block
- File: HN | Research | Call Data Analysis — 944 Records | 20260217
- Created by: Claude Code (CC)
- Status: FINAL — Data analysis complete
- Source Data: 14 CallAnalysis Excel files from dispatch system