HAR Towing LLC — Tampa Bay 3-DBA Marketing Shells

Structure Overview

1 Florida LLC. 3 DBA Marketing Shells. 3 Cities. One Operation.

HAR TOWING LLC (Florida LLC — Shawn C. O'Neil, Owner)
├── DBA: CLEARWATER TOWING
│   └── clearwatertowing.com
│   └── Market: Clearwater, Dunedin, Safety Harbor, Palm Harbor, Oldsmar, Tarpon Springs
│
├── DBA: TAMPA TOWING
│   └── tampatowing.com (or alternate if taken)
│   └── Market: Tampa, Temple Terrace, Brandon, Riverview, Carrollwood, Town 'N' Country
│
└── DBA: ST. PETE TOWING
    └── stpetetowing.com
    └── Market: St. Petersburg, Gulfport, Treasure Island, Pinellas Park, Largo, Seminole

Why 3 DBAs, not 1 company?

• Google ranks local businesses higher than regional ones
• "Clearwater Towing" wins "tow truck Clearwater" search over "Tampa Bay Towing"
• Each DBA gets its own Google Business Profile = 3x search visibility
• Each DBA gets its own Google Ads campaign = hyper-local targeting
• Same trucks, same drivers, same dispatch — 3x the digital footprint

DBA 1: Clearwater Towing

Brand Identity

Brand Voice

• Beachy professional. Clean. Reliable.
• "Clearwater's tow truck. Fast. Fair. Done."
• Think: lifeguard energy meets blue-collar reliability
• Friendly but efficient — this is a tourist town, people are stressed

Google Business Profile Setup

Website Structure (clearwatertowing.com)

HOME
├── Hero: "Clearwater Towing — Fast. Fair. Done." + Click-to-Call button
├── Services (with individual pages for SEO):
│   ├── /flatbed-towing
│   ├── /accident-recovery
│   ├── /roadside-assistance
│   ├── /jumpstart-service
│   ├── /lockout-service
│   └── /tire-change
├── Service Areas (individual pages):
│   ├── /clearwater
│   ├── /dunedin
│   ├── /safety-harbor
│   ├── /palm-harbor
│   ├── /oldsmar
│   └── /tarpon-springs
├── About Us
├── Reviews / Testimonials
├── Contact / Request Service
└── Footer: "Powered by Hauling Ass Racing" + neon green HAR logo + link

SEO Target Keywords

Google Ads Campaign

DBA 2: Tampa Towing

Brand Identity

Brand Voice

• Aggressive. Direct. No-nonsense.
• "Tampa's tow truck. We show up."
• Think: hard-working city energy, blue-collar grit
• Tampa is a bigger, tougher market — the brand matches

Google Business Profile Setup

Website Structure (tampatowing.com)

HOME
├── Hero: "Tampa Towing — We Show Up." + Click-to-Call button
├── Services:
│   ├── /flatbed-towing
│   ├── /accident-recovery
│   ├── /roadside-assistance
│   ├── /heavy-duty-towing
│   ├── /jumpstart-service
│   ├── /lockout-service
│   └── /commercial-towing
├── Service Areas:
│   ├── /tampa
│   ├── /brandon
│   ├── /riverview
│   ├── /temple-terrace
│   ├── /carrollwood
│   └── /town-n-country
├── About Us
├── Reviews / Testimonials
├── Contact / Request Service
└── Footer: "Powered by Hauling Ass Racing" + neon green HAR logo + link

SEO Target Keywords

Google Ads Campaign

DBA 3: St. Pete Towing

Brand Identity

Brand Voice

• Warm, confident, community-oriented
• "St. Pete's tow truck. Your neighbor on the road."
• Think: sunshine state reliability, friendly professionalism
• St. Pete has a creative, community-driven culture — the brand reflects that

Google Business Profile Setup

Website Structure (stpetetowing.com)

HOME
├── Hero: "St. Pete Towing — Your Neighbor on the Road." + Click-to-Call button
├── Services:
│   ├── /flatbed-towing
│   ├── /accident-recovery
│   ├── /roadside-assistance
│   ├── /jumpstart-service
│   ├── /lockout-service
│   └── /tire-change
├── Service Areas:
│   ├── /st-petersburg
│   ├── /gulfport
│   ├── /treasure-island
│   ├── /pinellas-park
│   ├── /largo
│   └── /seminole
├── About Us
├── Reviews / Testimonials
├── Contact / Request Service
└── Footer: "Powered by Hauling Ass Racing" + neon green HAR logo + link

SEO Target Keywords

Google Ads Campaign

Combined Tampa Digital Strategy

Total Monthly Ad Budget

Phone System

• Each DBA gets its own tracking number (CallRail or similar)
• All 3 numbers route to the SAME dispatch queue
• CallRail tracks which DBA generated which call → ROI by market
• Cost: $45-75/month for 3 tracking numbers

Review Strategy

Content Strategy

• Photography protocol: Every tow scene photographed with neon green cones visible
• Video protocol: 1-2 TikTok/Reels per week from tow scenes (driver POV, hook-up, delivery)
• Blog/SEO articles: 2 per month per DBA site (e.g., "What to Do After a Car Accident in Tampa")
• Cross-post: Best content goes to @haulingassracing social channels

Website Template (Shared Across All 3)

All 3 websites use the same template with different colors, copy, and service areas. This reduces build cost from 3x to 1.3x.

Tech Stack

Homepage Blueprint (Each DBA)

SECTION 1: HERO
[Background: truck on road / tow scene]
[H1]: "[City] Towing — [Tagline]"
[CTA Button]: "CALL NOW — [PHONE NUMBER]" (click-to-call)
[Secondary CTA]: "Request Service Online"

SECTION 2: SERVICES (icon grid)
- Flatbed Towing
- Accident Recovery
- Roadside Assistance
- Jumpstart Service
- Lockout Service
- Tire Change
[Each links to dedicated service page]

SECTION 3: WHY CHOOSE US
- 24/7 Availability
- Fast Response (avg. XX minutes)
- Licensed & Insured
- Flatbed Specialists
- Fair, Transparent Pricing

SECTION 4: SERVICE AREA MAP
[Embedded Google Map showing coverage area]
[List of cities/neighborhoods served]

SECTION 5: REVIEWS
[Google Reviews widget — auto-pulls from GBP]

SECTION 6: ABOUT
Brief company story. Professional. Trustworthy.
"Part of the Hauling Ass Racing family."

FOOTER:
- Phone number (prominent)
- Service area list
- "Powered by Hauling Ass Racing" + neon green logo
- haulingassracing.com link
- Social icons

Build Cost Estimate

Florida DBA Registration Checklist

Step 1: Register the LLC

• File Articles of Organization with FL Division of Corporations
• LLC Name: "HAR Towing LLC" — Owner: Shawn C. O'Neil (check availability at sunbiz.org)
• Registered Agent: Florida registered agent service or Boss personally
• Filing fee: $125
• EIN: Apply at irs.gov (free, instant)

Step 2: Register 3 Fictitious Names (DBAs)

• File "Clearwater Towing" as fictitious name under HAR Towing LLC
• File "Tampa Towing" as fictitious name under HAR Towing LLC
• File "St. Pete Towing" as fictitious name under HAR Towing LLC
• Filing fee: $50 per DBA ($150 total)
• File at sunbiz.org → Fictitious Name Registration

Step 3: Business Licenses

• Hillsborough County local business tax receipt (Tampa DBA)
• Pinellas County local business tax receipt (Clearwater + St. Pete DBAs)
• FL Motor Vehicle Repair Registration (if applicable)
• FL tow operator certification (check county requirements)

Step 4: Insurance

• Commercial auto insurance (FL — 2 trucks)
• Garagekeepers liability (for stored vehicles)
• General liability ($1M minimum)
• On-hook/cargo insurance
• Workers' comp (when hiring drivers)

Step 5: Bank Account

• Open business checking for HAR Towing LLC
• Set up 3 sub-accounts or payment categories (one per DBA) for tracking
• Connect to accounting software (QuickBooks or Wave)

Launch Timeline

Week 1 (Register + Domains)

• Check and register domains (clearwatertowing.com, tampatowing.com, stpetetowing.com)
• File HAR Towing LLC with FL Division of Corporations
• Apply for EIN

Week 2 (DBA + Insurance)

• File 3 fictitious name registrations
• Get commercial auto insurance quotes (3+ carriers)
• Open business bank account

Week 3-4 (Websites + Google)

• Build website template (shared design)
• Deploy clearwatertowing.com
• Deploy tampatowing.com
• Deploy stpetetowing.com
• Create 3 Google Business Profiles
• Set up CallRail (3 tracking numbers)

Week 5-6 (Ads + Truck)

• Launch Google Local Service Ads (all 3 markets)
• Order wrecker truck
• Execute flatbed lease with James
• Brand trucks (wraps/decals with neon green accent)

Week 7-8 (Operations Go-Live)

• Confirm 2 drivers hired
• Dispatch system configured (all 3 numbers routing)
• First tow call
• Begin photo/video content production
• Green cones deployed on all trucks

Deliverable Block