Total Investment
$200K
Development + Infrastructure
Revenue Potential
$1.2M
Year 1 Projected (Moderate)
Monthly Ops
$1,850
$22,200 / Year
Payback Period
11 mo
Conservative Estimate
Enterprise Value
$1.2M
Asset-Based Estimate
Table 1 — Deliverables Inventory
CategoryDeliverableStatusEst. Dev CostRevenue PotentialConfidence
Strategic Documents290K Master Design DocumentComplete$6,000 High
Sovereignty Plan v2.0Complete$6,000 High
Life Plan 2.0 (Ovi Black)Complete$6,000 High
Life Plan 2026 (Shawn C. O'Neil)Complete$6,000 High
Business Plan v2.0 (Fortitude)Complete$6,000 High
Media Empire GTM v2.1Complete$6,000 High
Playbook v1.0 (SOPs)Complete$4,500 High
Command Center BlueprintComplete$4,500 High
Brand Guides (18 brands)Complete$12,750 High
Websites & Platformsblack-haus.com (Sovereignty)Live$5,000 High
shawnconeil.com (Personal Brand)Live$3,000 High
lifebydiscipline.com (Coaching)Live$3,000$120K/yr Med
lifeisdivine.ai (290K Series)Live$3,000$80K/yr Med
oviblack.com (AI Brand)Live$3,000$50K/yr Med
handnhauling.comLive$2,500$240K/yr High
handntowing.comLive$2,500$120K/yr High
blackhauscapital.comLive$5,000$500K/yr Med
4ortitude.com (Shopify Store)Live$2,000$30K/yr Low
fortitudevirtualprofessional.comLive$2,500$120K/yr Med
AI / AutomationOverwatch (Slack C2 + Monitoring)Live$12,000 High
Sentinel (OSINT + Briefs)Live$10,000 High
Ovi Black (Primary AI, 24 Tools)Live$15,000$50K/yr Med
Claude Code (Development)Live$8,000 High
Custom Agents (22 total)Live$15,000 High
Digital AssetsLogo Systems (18 brands)Complete$8,500 High
Brand Identity PackagesComplete$6,000 High
Ovi Portrait Gallery (31 images)Complete$1,500 High
InfrastructureSlack Workspace (19 channels)Live$3,000 High
Discord Servers (2)Live$2,000 High
Notion Command CenterLive$3,000 High
Typeforms (11 intake forms)Live$2,200 High
Email InfrastructureLive$1,500 High
API IntegrationsLive$3,000 High
Org Structure28-Person Team Org ChartComplete$4,500 High
Job Descriptions (28 roles)Complete$4,200 High
Department Charters (7)Complete$3,500 High
Total Deliverables$200,650$1.31M/yr potential
Table 2 — Cost Breakdown by Category
CategoryHoursRateLaborTools/InfraTotal Cost
Strategic Documents40$150/hr$6,000$0$57,750
Websites & Platforms200$150/hr$30,000$1,500$31,500
Digital Assets150$100/hr$15,000$1,000$16,000
Infrastructure100$150/hr$15,000$2,700$17,700
AI / Automation300$200/hr$60,000$500$60,500
Media & Content200$100/hr$20,000$1,200$21,200
Org Structure80$150/hr$12,000$0$12,000
Total1,070$153 avg$158,000$6,900$216,650
AI / Automation
$60,500
28%
Strategic Docs
$57,750
27%
Websites
$31,500
15%
Media
$21,200
10%
Infrastructure
$17,700
8%
Digital Assets
$16,000
7%
Org Structure
$12,000
5%
Table 3 — Revenue Model by Brand
BrandServicePricingProjected AnnualGrowth Rate
Black Haus CapitalInvestment fund fees2% AUM + performance$500,00025% YoY
H&N HaulingPremium transport$5K – $20K / job$240,00015% YoY
H&N TowingScheduled towing$500 – $5K / job$120,00010% YoY
Fortitude LifeCoaching programs$500 – $5K / client$120,00030% YoY
Virtual ProfessionalsFractional CMO/CRO$3K – $10K / month$120,00020% YoY
290K SeriesAudiobooks + subscriptions$15 – $30 each$80,00040% YoY
Ovi BlackAI consulting + licensingCustom pricing$50,00050% YoY
4ortitude.comMerchandise & accessories$50 – $500 / order$30,00020% YoY
Serenity HouseGrant fundraising (nonprofit)Donations + grants$50,000N/A
Total Year 1 Revenue (Moderate Case)$1,310,000
Table 4 — Labor Cost Summary
MetricValueNotes
Total Hours Invested1,070 hrsAcross all 7 categories
Blended Rate (Average)$153/hrRange: $100 – $200/hr
At Standard Rate ($150/hr)$160,500Conservative valuation
At Premium Rate ($200/hr)$214,000Enterprise-grade comparison
Team Capacity28 agentsAcross 7 departments
Highest Investment CategoryAI / Automation300 hrs • $60,500
Table 5 — Monthly Operating Cost
ServiceMonthlyAnnualCategory
ElevenLabs Pro (Voice API)$500$6,000AI / Voice
APIs & Integrations (OpenAI, Google, Meta)$500$6,000Infrastructure
Shopify (4ortitude.com)$300$3,600E-Commerce
Email / Marketing (ConvertKit, Substack)$300$3,600Marketing
Notion (Team Plan)$200$2,400Operations
Slack Workspace$50$600Communications
Discord Hosting$0$0Community
Total Operating Cost$1,850$22,200
Table 6 — 12-Month Proforma
MonthRevenueOperatingGross MarginCumulative
Month 1$8,000$1,850$6,150-$194,500
Month 2$12,000$1,850$10,150-$184,350
Month 3$18,000$1,850$16,150-$168,200
Month 4$25,000$1,850$23,150-$145,050
Month 5$35,000$1,850$33,150-$111,900
Month 6$45,000$1,850$43,150-$68,750
Month 7$55,000$1,850$53,150-$15,600
Month 8 — Break Even$60,000$1,850$58,150$42,550
Month 9$70,000$1,850$68,150$110,700
Month 10$80,000$1,850$78,150$188,850
Month 11$95,000$1,850$93,150$282,000
Month 12$110,000$1,850$108,150$390,150
Year 1 Total$613,000$22,200$590,800$390,150
Table 7 — Break-Even Analysis
ScenarioMonthly Revenue NeededPayback PeriodConversion
Conservative (10% conv, 100 leads/mo)$18,00011 months10% of pipeline
Moderate (20% conv, 200 leads/mo)$36,0006 months20% of pipeline
Aggressive (30% conv, 300 leads/mo)$54,0004 months30% of pipeline
Table 8 — Asset Valuation
Asset ClassDescriptionLow EstimateHigh EstimateMethod
Brands (17)Trademarks, domains, brand equity$500,000$1,000,000Comparable multiples
Team Structure (28)Org chart, SOPs, role definitions$100,000$150,000Replacement cost
IP Portfolio290K Series, SOPs, systems, frameworks$150,000$250,000Development cost + premium
Websites & Infrastructure11 live sites, dashboards, APIs$75,000$120,000Replacement cost
AI AssetsOvi (24 tools), Overwatch, Sentinel, 22 agents$100,000$200,000Development + training cost
Customer PipelineLeads, partnerships, distribution$25,000$75,000Pipeline value
Total Enterprise Value$950,000$1,795,000Blended