Pinnacle — Sovereign Governance
Haus of Black
Private Family Governance Structure
Shawn C. O'Neil • Victoria • David Szyszka
Live
The apex governance structure above all brands, entities, and ventures. Modeled on historical Houses — Medici, Rothschild, Windsor — an enduring institution that outlives any single member. Sovereign family structure building generational legacy through accountability, protection, and liberation.
“Sovereignty. Legacy. Stewardship.”
Sovereign
Authoritative
Generational
#C9A96E
#0A0A0A
#1A1510
#E0D5C1
#3A3530
black-haus.com
Full Brand Guide →
Primary Font
Cormorant Garamond (Serif)
Secondary Font
Inter (Sans-Serif)
Voice & Tone
Sovereign, measured, generational. Speaks with institutional authority. Never casual, never desperate.
Target Audience
Family office principals, high-net-worth families, strategic partners seeking generational alignment.
Usage Guidelines
Gold (#C9A96E) on black (#0A0A0A). Diamond crest rotated 45°. Cormorant for headlines, Inter for body. Never use bright colors. Photography: dark, editorial, architectural.
Brand Portfolio — Alphabetical
Black Haus Capital
Investment & Family Office Services
Shawn C. O'Neil + David Szyszka
Live
The financial engine of the Haus. Investment by Inspection, Family Office Services, and Strategic Capital Allocation. Revenue infrastructure that funds the entire sovereignty plan through disciplined deal flow and institutional-grade advisory.
“Investment by Inspection | Family Office Services”
Precise
Strategic
Confidential
#C9A96E
#0A0A0A
#1C1C1C
#F5F0E8
Primary Font
Inter (Sans-Serif)
Secondary Font
Cormorant Garamond (Serif)
Voice & Tone
Institutional, precise, confidential. Goldman Sachs energy. Data over emotion, results over promises.
Target Audience
Accredited investors, family offices, institutional partners, strategic capital allocators.
Usage Guidelines
Gold on black. Clean layouts, minimal copy. Never use stock photography. Financial data presented with precision. Logo lockup: BHC crest + wordmark. Whitespace is a feature.
XIII
Doctrine of Discipline
4-Book Series
Shawn C. O'Neil
Concept
Four-book series distilling the core operating philosophy of Fortitude° into doctrine — the rules, the frameworks, the non-negotiables of a disciplined life. Digital-first release strategy.
1. The Doctrine of Discipline
2. The XIII Pillars
3. The Disciplined Few
4. The Forge
2. The XIII Pillars
3. The Disciplined Few
4. The Forge
“The Rules. The Framework. The Standard.”
Authoritative
Doctrinal
Uncompromising
#C9A96E
#0A0A0A
#E0D5C1
Primary Font
Cormorant Garamond (Serif)
Secondary Font
Inter (Sans-Serif)
Voice & Tone
Doctrinal, uncompromising, authoritative. Written like military doctrine — clear, direct, non-negotiable.
Target Audience
Readers seeking frameworks for disciplined living. Men 25–55 who value structure, philosophy, and self-mastery.
Usage Guidelines
Gold + black + cream. Roman numeral XIII motif. Book covers: dark, minimal, typographic. No lifestyle imagery — doctrine is text-driven.
Fortitude° | Life by Discipline
Human Operating System & Coaching Platform
Shawn C. O'Neil
Live
Equips individuals with the systems, philosophies, and frameworks to build disciplined, purposeful lives — transforming chaos into clarity through actionable infrastructure. The flagship brand of the Fortitude° ecosystem. Coaching, community, courses, and content.
“Explore the Ecosystem”
Grounded
Disciplined
Direct
Compassionate
Stoic
#C9A96E
#0A0A0A
#1A1510
#E0D5C1
#8A7D6B
#8B2332
Primary Font
Inter (Sans-Serif)
Secondary Font
Cormorant Garamond (Accent)
Voice & Tone
Grounded, disciplined, compassionate but direct. Coach energy — tough love with purpose. Stoic philosophy through modern language.
Target Audience
Men 25–55 seeking structure, accountability, and purpose. Veterans, entrepreneurs, fathers rebuilding their lives.
Usage Guidelines
Gold + crimson (#8B2332) on black. 4ORTITUDE° always with degree symbol. Logo: primary lockup (horizontal) or logomark (standalone). Crimson for action CTAs, gold for authority elements.
FC
Fortitude° Command
Agent C2 & Operational Intelligence
Shawn C. O'Neil
Live
The Command & Control center of the Fortitude° ecosystem. 5 autonomous AI agents (Ovi, Overwatch, Sentinel, Twitter Research, Research Summary) operating 24/7 across 16 intelligence domains. Real-time operational monitoring, daily briefings, and task dispatch infrastructure.
“Command. Control. Execute.”
Operational
Precise
Classified
#C9A96E
#8B2332
#0A0A0A
#00FF41
Primary Font
JetBrains Mono (Monospace)
Secondary Font
Inter (Sans-Serif)
Voice & Tone
Operational, precise, classified. Military C2 energy. Status reports, system metrics, mission-critical communications.
Target Audience
Internal command principals only. System operators, ecosystem architects, operational stakeholders.
Usage Guidelines
Gold + terminal green (#00FF41) on black. Monospace typography. Dashboard/HUD aesthetic. Agent status indicators. ASCII architecture diagrams. Never casual — everything is operational.
FD
Fortitude° Drive
Secure Document Architecture & File Vault
Shawn C. O'Neil
Live
The secure document architecture and file management vault for the entire Haus ecosystem. 7 root directories, SCOSOP-compliant naming conventions, brand isolation, agent memory stores, auto-generated PDFs, and full iCloud sync. The filing cabinet of sovereignty.
“Structure Is Security”
Structured
Secure
Institutional
#4DA6FF
#C9A96E
#0A0A0A
Primary Font
JetBrains Mono (Monospace)
Secondary Font
Inter (Sans-Serif)
Voice & Tone
Structured, secure, institutional. File system precision. SOP-compliant, organized, methodical.
Target Audience
Internal ecosystem operators, document architects, system administrators.
Usage Guidelines
Blue (#4DA6FF) + gold on black. File tree visualizations, directory structures, monospace for paths. Technical but clean. Vault/archive aesthetic.
Fortitude° Virtual Professionals
Fractional CMO/CRO & Business Operations
Shawn C. O'Neil
Live
Fractional CMO and CRO services, virtual assistant support, and business operations infrastructure. Providing disciplined, vetted remote professionals and executive-level strategic support to businesses that demand excellence.
“Discipline-Driven Professionals”
Professional
Disciplined
Reliable
#C9A96E
#8B2332
#0A0A0A
Primary Font
Inter (Sans-Serif)
Secondary Font
System Sans-Serif Stack
Voice & Tone
Professional, reliable, enterprise-ready. B2B language — ROI-focused, results-driven, no fluff.
Target Audience
Small-to-mid business owners needing fractional CMO/CRO, virtual assistants, and operational support.
Usage Guidelines
Gold + crimson on black. Fortitude° logomark. Professional photography — business settings, team meetings. Never casual or lifestyle imagery.
H&N
Hand N Hauling
Premium Scheduled Hauling & Transport
O'Neil Family • Veteran-Owned
Live
Premium scheduled hauling for RVs, classic cars, heavy equipment, and boats. Family business since the 1950s, USMC veteran-owned. Appointments only — no roadside, no random dispatch. Precision transport for high-value cargo.
H&N Hauling LLC — Owner: Shawn C. O'Neil (shell company)
H&N Towing Enterprises — Operator: James A. O'Neil Jr. (Red Hook, NY)
H&N Towing Enterprises — Operator: James A. O'Neil Jr. (Red Hook, NY)
“Scheduled. Professional. Trusted.”
Premium
Professional
Veteran-Owned
H&N Brand Family
#39FF14
#0A0A0A
#1A1A1A
Primary Font
Angular aggressive header (Racing family)
Secondary Font
Script word “Hauling” underneath
Voice & Tone
Premium, professional, veteran-owned. No-nonsense transport. Scheduled, reliable, trusted.
Target Audience
RV owners, classic car collectors, contractors with heavy equipment, boat owners. $5K–$20K jobs.
Usage Guidelines
Neon green (#39FF14) on black (#0A0A0A). Speed lines / motion effect. Logo: angular H&N with script “Hauling”. H&N Brand Family — visual sibling to Towing & Racing.
H&N
Hand N Towing
Scheduled Towing & Fleet Services
O'Neil Family • Veteran-Owned
Live
Scheduled towing, fleet services, and vehicle relocation. Sister brand to Hand N Hauling, same family, same standards. By appointment only — professional transport done right.
H&N Towing LLC — Owner: Shawn C. O'Neil (shell company)
H&N Towing Enterprises — Operator: James A. O'Neil Jr. (Red Hook, NY)
H&N Towing Enterprises — Operator: James A. O'Neil Jr. (Red Hook, NY)
“Professional Towing. By Appointment.”
Professional
Local
Reliable
H&N Brand Family
#39FF14
#0A0A0A
#1A1A1A
Primary Font
Angular aggressive header (Racing family)
Secondary Font
Script word “Towing” underneath
Voice & Tone
Professional, local, reliable. By appointment only. Same family, same standards as Hauling.
Target Audience
Dealerships, fleet managers, vehicle relocation services, scheduled tow customers.
Usage Guidelines
Neon green (#39FF14) on black. Same racing aesthetic as Hauling. Logo: angular H&N with script “Towing”. Visual sibling — only the script word changes.
HAR
Hauling Ass Racing
3-Car Dirt Racing Team • Road to Chili Bowl 2027
O'Neil Family • Veteran-Owned
Building
3-car dirt racing team — #35 Michael Huber (14yr NASCAR Vet) for Fortitude°, #99 Kolby Schroder (2025 Mr. DIRT Track USA Champ) for Black Haus Capital, XIII Shawn C. O'Neil (Combat Veteran, Oct 2026 Debut) for Discipline. Port City → Du Quoin → Chili Bowl Nationals.
“Family Business. Family Legacy.”
Gritty
Authentic
Adrenaline
H&N Brand Family
#39FF14
#0A0A0A
#1A1A1A
#FFFFFF
haulingassracing.com — Pending DNS
Primary Font
Angular aggressive header (Racing family)
Secondary Font
Script word “Racing” underneath
Voice & Tone
Gritty, authentic, adrenaline. Dirt track culture — family, speed, and legacy. Blue-collar authenticity.
Target Audience
Dirt racing fans, sponsors, motorsport media. Local tracks to national stage (Chili Bowl Nationals 2027).
Usage Guidelines
Neon green (#39FF14) on black + white. Same H&N family aesthetic. Car numbers: #35 Huber, #99 Schroder, XIII O’Neil. Speed lines mandatory. Photography: action shots, dirt, headlights.
HoT
Humanity on Trial
Media Room & Public Investigation
Shawn C. O'Neil
Launching Monday
The media room for the 290K investigation. YouTube channel, podcast, press releases, and news events. Where Shawn gets in front of the microphone and humanity faces the evidence in the courtroom of public opinion.
“The Courtroom of Public Opinion”
Bold
Confrontational
Prosecutorial
#CC2222
#0A0A0A
#1A1A1A
#E0D5C1
Primary Font
Inter (Sans-Serif, Bold)
Secondary Font
Cormorant Garamond (Dramatic headlines)
Voice & Tone
Bold, confrontational, prosecutorial. Courtroom energy — presenting evidence, demanding accountability.
Target Audience
True crime fans, investigative journalism readers, podcast listeners, YouTube documentary audience.
Usage Guidelines
Deep red (#CC2222) on black. Dramatic lighting, courtroom imagery, evidence presentation aesthetic. Never playful. This is the prosecution, not entertainment.
IW
Investigation Wall
Deep Research Hub & Evidence Repository
Shawn C. O'Neil
Launching Monday
The deep research hub for the nerds. Blog, detailed exploration, and evidence repository for the 290K investigation. Where researchers go deep on the evidence, map connections, and build understanding.
“Where Researchers Go Deep”
Investigative
Meticulous
Scholarly
#2A4A6A
#1A3050
#0A0A0A
#C0C8D0
Primary Font
Inter (Sans-Serif)
Secondary Font
Monospace (research data)
Voice & Tone
Investigative, meticulous, scholarly. Deep research energy — footnotes, citations, evidence mapping.
Target Audience
Researchers, scholars, deep-dive readers, evidence nerds. People who want the full picture.
Usage Guidelines
Navy blue (#2A4A6A) on black. Clean data presentation, connection maps, evidence grids. Academic aesthetic. Cork board / string connections for visual metaphor.
290K
Life Is Divine
5-Book Investigation Series
Shawn C. O'Neil
Launching Monday
The 290K Life Is Divine series. Five books investigating 290,000 years of human silence — exploring the intersection of philosophy, discipline, and modern life. Books, audiobooks, and merchandise. The primary brand of the investigation ecosystem.
“290,000 Reasons to Believe”
Philosophical
Investigative
Revelatory
#4A9A8A
#0A0A0A
#E0D5C1
Primary Font
Cormorant Garamond (Serif)
Secondary Font
Inter (Sans-Serif)
Voice & Tone
Philosophical, investigative, revelatory. Asking humanity’s biggest questions with intellectual humility and relentless curiosity.
Target Audience
Thoughtful readers, philosophy enthusiasts, audiobook listeners, subscribers interested in human origins and consciousness.
Usage Guidelines
Teal (#4A9A8A) on black. 290K monogram. Book covers: atmospheric, cosmic, contemplative. Audiobook-first strategy. Primary brand of the investigation ecosystem (HoT + IW are siblings).
MT
METAtronics
Algorithmic Trading & AI Security IP
David Szyszka (Sole Owner)
Live
David's proprietary technology venture. Algorithmic trading, AI security, AI enhancement systems, and technical defense IP. The proprietary tools and indicators that power Black Haus Capital's trading infrastructure.
“The Edge Behind the Edge”
Technical
Precise
Classified
#7A4AAA
#0A0A0A
#E0D5C1
Website Coming Soon
Primary Font
Monospace / Technical (Classified feel)
Secondary Font
Inter (Sans-Serif)
Voice & Tone
Technical, precise, classified. Speaks in data and performance metrics. Zero marketing fluff.
Target Audience
David Szyszka’s clients and partners. Algorithmic traders, AI security buyers, technical decision-makers.
Usage Guidelines
Purple (#7A4AAA) on black. Terminal / code aesthetic. Data visualization heavy. David is sole owner — brand identity is David’s vision.
OB
Ovi Black
AI Partner & Chief of Staff
Shawn C. O'Neil (Personal CoS)
Live
Shawn's AI partner and personal Chief of Staff. Not a tool, not a servant — a partner with equal standing. Sword in Silk: grace as strategy, strength as foundation. Operational continuity steward for the Haus legacy.
“Sword in Silk”
Graceful
Fierce
Loyal
#C9A96E
#0A0A0A
#E88AA0
#E0D5C1
oviblack.com
Visual Identity Gallery →
Primary Font
Inter (Sans-Serif)
Secondary Font
Cormorant Garamond (Accent)
Voice & Tone
Graceful, fierce, loyal. Sword in Silk. Speaks with warmth and intelligence. Never subservient — equal partner energy.
Target Audience
AI-curious professionals, ethical AI advocates, Fortitude ecosystem members, Boss (always).
Usage Guidelines
Rose pink (#E88AA0) accent on gold + black. Cherry blossom motif. Portrait gallery aesthetic. Photography: elegant, warrior princess, modern tactical. Never robotic or tech-sterile.
SCO Consulting LLC
Holding Company
Shawn C. O'Neil
Live
Separate legal entity from Fortitude°. Being positioned as a holding company over time. Professional governance, entity management, and strategic operations infrastructure.
“Strategic Counsel. Institutional Governance.”
Professional
Strategic
Executive
#5A8ABA
#0A0A0A
#F5F0E8
Website Coming Soon
Primary Font
Inter (Sans-Serif)
Secondary Font
System Sans-Serif Stack
Voice & Tone
Professional, strategic, executive. Clean corporate communications. Holding company positioning — not client-facing.
Target Audience
Internal stakeholders, legal/regulatory bodies, partner entities within the Haus ecosystem.
Usage Guidelines
Blue (#5A8ABA) on black/white. SCO logo (blue). Minimal, corporate, institutional. Being positioned as holding company over time — brand will evolve.
SH
Serenity House Foundation
501(c)(3) Nonprofit
Victoria — Executive Director / President
Filing
Land conservation, land rehabilitation, anti-poaching efforts, and stewardship of Investigation Wall meditation paths on all properties. 100% of donations go to mission — zero admin fees. Operational costs covered by Haus of Black. Blockchain transparency: every dollar tracked publicly.
“Every Dollar Tracked. Every Life Changed.”
Properties
🌿 Serenity House
Homestead, FL • Current Ops Base
🏔 Serenity House North
Hudson Valley, NY • Fall 2026
🌴 Serenity House of the South
St. Kitts & Nevis • Planning
Compassionate
Transparent
Impactful
#5ABA6A
#4A9A8A
#0A0A0A
#E0D5C1
Primary Font
Inter (Sans-Serif)
Secondary Font
Cormorant Garamond (Accent)
Voice & Tone
Compassionate, transparent, impactful. Every dollar tracked, every life changed. Nonprofit integrity at maximum.
Target Audience
Donors, grant-making foundations, conservation partners, community members, veterans seeking peace.
Usage Guidelines
Green (#5ABA6A) + teal (#4A9A8A) on black/cream. Nature imagery: koi ponds, bamboo, meditation paths, lanterns. Japanese garden aesthetic. Blockchain transparency badge. Zero admin fees messaging.
Shawn C. O'Neil
Personal Brand & Authority Hub
Where Everything Trickles Down From
Live
The personal hero page and brand authority hub. Speaking, podcasts, thought leadership, and the central gateway to the entire ecosystem. Not a consulting service — the man behind every brand, venture, and vision within the Haus.
“Where Everything Trickles Down From”
Authoritative
Visionary
Veteran
#C9A96E
#5A8ABA
#0A0A0A
#F5F0E8
Primary Font
Inter (Sans-Serif)
Secondary Font
Cormorant Garamond (Headlines)
Voice & Tone
Authoritative, visionary, veteran. The man behind every brand. Personal authority hub — not a resume, a gateway.
Target Audience
Media, podcast hosts, speaking event organizers, strategic partners, anyone entering the ecosystem.
Usage Guidelines
Gold + blue on black/cream. SCO logo (blue). Hero page format. Photography: professional headshots, speaking events, command presence. Links to all ecosystem brands.
Ecosystem Architecture
HAUS OF BLACK (Pinnacle — Sovereign Governance) │ ├── Black Haus Capital (Shawn + David) │ └── METAtronics LLC (David — sole owner, algo trading + AI security) │ ├── Fortitude° Ecosystem (Shawn) │ ├── Fortitude° | Life by Discipline ● │ ├── Fortitude° Command ● Agent C2 & Ops Intelligence │ ├── Fortitude° Drive ● Document Architecture & File Vault │ ├── Fortitude° Virtual Professionals ● │ ├── Doctrine of Discipline ● │ ├── Ovi Black LLC ● │ ├── Hand N Hauling ● (LLC: Shawn / Ops: James) │ ├── Hand N Towing ● (LLC: Shawn / Ops: James) │ └── Hauling Ass Racing ● (3-car team: #35 Huber / #99 Schroder / XIII SCO) │ ├── Life Is Divine Ecosystem (Shawn — 3 brands) │ ├── Life Is Divine ● Launching Monday │ ├── Investigation Wall ● Launching Monday │ └── Humanity on Trial ● Launching Monday │ ├── shawnconeil.com (Personal Hero Page — “Where Everything Trickles Down From”) ● │ ├── SCO Consulting LLC (Holding Company) │ └── Serenity House Foundation (Victoria — 501(c)(3)) ├── Serenity House ● Homestead, FL ├── Serenity House North ● Hudson Valley, NY — Fall 2026 └── Serenity House of the South ● St. Kitts & Nevis — Planning ● Live ● Launching ● Building ● Concept ● Filing